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NIKE have lifted the lid on a previously unknown shoe designed by tinker hatfield, the NIKE AIR MAX ZERO.zero adds up to the Nike Air Max Zero, an idea put on paper 29 years ago that contained nearly three decades of innovation. It wouldn’t become the first Nike Air Max shoe, but without it, the Nike Air Max 1 would not exist. The Nike Air Max Zero was the first step. The one before the 1.
The Nike Air Max 1 wasn’t designed in one shot. Rather, it was the result of several design iterations, one of the earliest being the concept of the Air Max Zero. Unknowingly channeling designs that would not come to fruition until many years later, Hatfield focused on a shoe that featured only the necessities for supreme comfort and performance.